Polaris Crew is e-commerce based company that provide products and services for chocolate lovers. Chocolate has been a successful product in the market and gain a large market share. Nowadays, Youth who is the biggest user of chocolate and they love to have chocolate in every activity they enter. As the technology rapidly changes, it gives an opportunity for the chocolate's company to wider their business thus increase their sales. Besides, the larger target market can be reached to serves consumer needs and wants.
Polaris Crew is one of the chocolate company that take this opportunity to enlarge their business thus increase global profit. Besides offering chocolate product, Polaris Crew also offering services to enhance their competitive advantage which will make their product Brands and product Equity.
Polaris Crew gives a big hopes that Polaris Chocolate product and services will satisfy their consumer thus achieves their consumer needs and wants. The uses of internet in today's marketing will eventually gives Polaris Crew chances to gain profit and place in their market shares.
regards,
POLARIS CREW©
PRODUCTS
Polaris’s chocolate will market and sell private label (manufactured by a company that places the retailer's name on the packaging) to individual consumers via the Internet. These products will include variables flavor such as chocolate strawberry, walnut, hazelnut, almond, raisin and honey.
Strength of this product;
1. These chocolate can be combine with flavors that suits with customer needs.
2. Taste of the chocolate is different from other chocolate flavors in the market.
3. The design of the product is attractive and trendy that can capture the target consumer to purchase.
4. It can be designs and customize according to customer preference.
Opportunity of this product;
1. This local chocolate product can compete with others chocolate competitor because of the unique marketing strategy.
2. The price of the product is suitable with the market demands.
3. Promotion of this product is widely advertised using the blogspot.com.
4. The uses of blogspot.com can achieve target market globally and one-to-one marketing strategy.
Polaris’s offering services for its customer that purposely to satisfy the needs of customer to individual consumer using the Internet. These services include delivery, events and consultation.
SERVICES
Types of services that Polaris’s offers;
1. Delivery to local geographic areas such as Shah Alam, Kuala Lumpur and Lembah Klang using the offline channel such as Postage services or direct delivery.
2. Event Management such as Wedding’s gifts, Birthday Door’s gifts Company Dinner’s, etc.
3. Consultation of product design for customization that suits with customer preference and according to their needs and wants.
